Mobile & Web, Squads & Pods

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Mobile & Web, Squads & Pods


FirstLook Systems


FirstLook Systems required a robust and intuitive inventory management and analytics solution for their automotive dealership network. Lolay took on the challenge, designing and developing a comprehensive software system accessible from both mobile devices and web platforms. This project streamlined inventory tracking, improved operational efficiency, and empowered dealership staff with real-time data access.


Lolay played a pivotal role in every step of the project, from initial concept and design to development, testing, and implementation. By combining their deep understanding of the automotive industry with expertise in software development, Lolay delivered a solution that perfectly matched FirstLook's needs and exceeded expectations.

  • Mobile-First Design: Recognizing the importance of mobility for dealership personnel, the software was designed with a user-friendly mobile interface. Intuitive navigation, clear visuals, and offline functionality ensured efficient inventory management on the go.
  • Comprehensive Functionality: The system encompassed all aspects of inventory control, including vehicle tracking, purchase orders, pricing management, and sales reporting. Integration with existing dealership systems allowed for seamless data flow and accurate record-keeping.
  • Simplified Data Entry: Intuitive data entry tools for adding, updating, and managing vehicle information, reducing input errors and saving time.
  • Advanced Search and Filtering: Powerful search and filtering capabilities to quickly locate specific vehicles based on various criteria, enhancing workflow efficiency.
  • Real-time Reporting and Analytics: Comprehensive dashboards and reports providing actionable insights into inventory levels, sales trends, and vehicle performance.
  • Integrated Customer Relationship Management (CRM): Integration with existing CRM systems to connect inventory data with customer inquiries and sales opportunities.
  • Web-based Accessibility: Full access to all functionalities through a web-based portal, ensuring seamless experience for both mobile and desktop users.
  • Security: Robust security measures safeguard sensitive data, ensuring compliance and exceeding automotive industry regulations.


The FirstLook Systems inventory management software, designed and developed by Lolay, represents a game-changer for the automotive dealership industry. It provides a powerful and user-friendly platform that streamlines operations, boosts efficiency, and drives sales success. 

  • Increased Efficiency: Reduced time spent on manual inventory management tasks helped yield an 8% reduction inventory turnover time, leading to increased productivity and employee satisfaction.
  • Improved Accuracy: Eliminated data entry errors through intuitive interfaces and streamlined processes, enhancing data accuracy and reliability, reducing inventory management and reconciliation costs by 11%.
  • Boosted Sales: Faster and more efficient access to detailed vehicle information empowered sales teams to close deals quickly and effectively, resulting in a 15% increase in sales conversion rates.
  • Enhanced Customer Service: Real-time inventory updates enabled sales staff to provide accurate and up-to-date information to customers, improving customer satisfaction and reducing their time-in-dealership by 30%.
  • Data-driven Decision Making: Actionable insights from integrated reports helped sales and inventory teams make informed decisions about inventory allocation, pricing, and sales strategies, increasing dealership productivity by 20%. 

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