Zero to One, Mobile & Web, Squads & Pods

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Zero to One, Mobile & Web, Squads & Pods




MoonFrye is a digital haven for families seeking positive, engaging content and community. Lolay, a digital agency, partnered with MoonFrye to develop a comprehensive digital experience encompassing iPhone and Android apps, as well as robust backend APIs powered by Google App Engine. This project aimed to create a safe and enriching space for families to connect, learn, and play together, fostering creativity, imagination, and joyful moments.


Lolay brought MoonFrye's vision to life through a comprehensive digital experience. iPhone and Android apps with curated family-friendly content, interactive games, and safe community features fostered creativity, learning, and bonding. A robust Google App Engine backend powered scalability, content management, real-time updates, and insightful analytics, delivering a seamless and valuable platform for families to thrive in the digital arena.

  • Concept & Strategy: Collaborated with Soleil Moon Frye and her team to define the platform's core vision, target audience, and key features.
  • User Interface & User Experience (UI/UX): Designed a user-friendly and visually engaging interface that catered to both parents and children, prioritizing ease of use and accessibility.
  • Interactive Play: Engaging games and activities designed for individual and family enjoyment, encouraging creativity and imagination.
  • Mobile App Development: Built native Android and iPhone apps, ensuring smooth performance and seamless cross-platform integration.
  • Backend Development: Leveraged Google App Engine to create a scalable and secure backend infrastructure, handling user accounts, content management, and real-time interactions.
  • Content Curation: The MoonFrye/Lolay team curated high-quality, educational, and entertaining content for children of various ages and interests.
  • Parental Engagement: Comprehensive parental controls and a unique engagement model was developed to ensure a safe and monitored environment for children.


MoonFrye's launch has had a significant impact on families, creating a positive and enriching digital space for children and parents alike. Some key outcomes include:

  • Increased Family Bonding: The platform facilitates quality time together, fostering communication, collaboration, and shared experiences. Interactive content and activities stimulate children's creativity, imagination, and critical thinking skills.
  • Strong parental approval: Parents appreciate the platform's focus on educational value and its ability to foster parent-child interaction. MoonFrye offers a curated alternative to harmful content, promoting responsible and mindful digital engagement
  • Positive press coverage: MoonFrye has received positive reviews from major media outlets, further solidifying its reputation as a valuable resource for families.
  • Empowering children and families: MoonFrye empowers children to explore their creativity, learn new skills, and develop a healthy relationship with technology in a safe and supportive environment.
  • Thriving Community: Thousands of families actively engaged on the platform, fostering positive online connections and enriching each other's lives.

Let's build together.