Mobile & Web, Squads & Pods

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Mobile & Web, Squads & Pods




Lolay took on the challenge of designing and building native SMS and MMS applications for Text+, a leading provider of text messaging and multimedia messaging services. These apps catered to users of Windows Phone 7 and Windows Phone 8 devices, offering a seamless and feature-rich communication experience while adhering to the unique visual language and user interaction paradigms of the Windows Phone platform.


This project aimed to deliver a user-friendly and feature-rich messaging experience for Text+ subscribers on Windows phone devices.

Windows Phone 7 App:

  • Intuitive Navigation: A clean and intuitive interface guided users through sending and receiving text messages, organizing contacts, and sharing multimedia content.
  • Rich Messaging Features: Features like threaded conversations, emoji support, and group messaging enhanced communication capabilities.
  • Live Tiles Integration: Live tiles on the home screen displayed unread message counts and contact pictures, ensuring immediate access and awareness.
  • Customization Options: Users could personalize the app by changing themes, ringtones, and notification settings.

Windows Phone 8 App:

  • Enhanced Design: The app embraced the Metro design language of Windows Phone 8, featuring vibrant colors, sharp typography, and dynamic animations.
  • Improved Features: Additional features like picture captions, improved contact management, and message search functionality further enriched the user experience.
  • Deep Integration: Deeper integration with the Windows Phone ecosystem allowed for sharing content, contacts, and calendars through native apps.
  • Performance Optimization: The app was optimized for smooth performance on Windows Phone 8 devices, with fast loading times and efficient resource utilization.


The Text+ Windows Phone apps played a crucial role in enhancing user experience, solidifying brand reputation, and driving growth for Text+. The apps proved to be a resounding success, achieving the following commercial outcomes:

  • Increased Text+ User Base: The apps attracted a significant number of new users within the Windows Phone community, expanding Text+'s reach and market share.
  • Market Differentiation: The native apps set Text+ apart from its competitors, providing a distinct and superior user experience on Windows Phone devices.
  • Enhanced Brand Recognition: The high-quality apps solidified Text+'s reputation as a reliable and innovative provider of messaging services.
  • Positive User Feedback: Users praised the apps for their ease of use, intuitive design, and feature-rich experience, leading to strong customer satisfaction.
  • Contribution to Windows Phone Ecosystem: The apps showcased the potential of the Windows Phone platform for delivering exceptional communication experiences, contributing positively to the ecosystem.

Let's build together.